How to negotiate house price: A seller's guide

by Pierre C. Rumpf 09/19/2022

two people with paperwork

The home selling process can involve varied house prices, which makes it crucial to learn how to negotiate those prices. As a seller, you want to get the best deal possible, even if not in a seller's market. If a buyer offers less than the original asking price, it's time for negotiation strategy.

Working with a real estate agent, here are some tips for negotiating a selling price:

Always use market value as your starting point

The market value of your home is the actual amount a buyer is willing to pay in context of the current market. In a buyer's market, a seller may need offers below the present cost of the property in order for a house to sell. If the price is too much higher than market value, offers may be too low to be accepted.

Keep your list of upgrades handy

Buyers often raise concerns about features or details of a property in an attempt to negotiate lower prices. Therefore, it's important to counter with the positives to their negatives. One great idea is to emphasize any upgrades or improvements to the home that might outweigh a buyer's misgivings.

Know the housing market

Knowing the market value of your home is just one piece of the puzzle. Understanding the trends of the overall real estate market in the area you're trying to sell in is essential. 

Real estate agents can help you choose the best price with comparative marketing analysis, or CMA. This type of report gathers data on market behavior regarding asking price, purchase price and the likelihood of multiple offers.

Negotiate from a win/win perspective

Negotiating isn't necessarily win or lose. If you approach your price negotiation from the perspective that everyone can win, you're likely to be more successful. Addressing buyers' concerns and interests with a collaborative, positive outlook can win you a higher home price, even if the initial offer is lacking.

inforgaphic about negotiating home price

Negotiation can seem intimidating, but real estate professionals are there to help you. Using these guidelines, you can ensure you get the highest possible amount for your home sale, no matter what offers you receive.

About the Author
Author

Pierre C. Rumpf

Broker Profile: Pierre comes from a diverse background. His adolescent and early adult years found him working for his father, a renowned structural engineer, and his brother, an architectural designer and general contractor. His knowledge of construction design (architectural & structural) and practices is significant. He coupled his construction background with his considerable sales experience, by becoming licensed to sell real estate in Massachusetts in 1986.

Pierre is also a licensed Attorney in the Commonwealth, who formerly worked for the Massachusetts Attorney General’s office as a litigator in the Victim & Witness Assistance Division of the Family & Community Crimes Bureau, litigating cases involving victims of violent crime, and since then has had his own legal practice.

For decades, Pierre has excelled in helping buyers of real estate find that condo, single-family, multi-family, lot of lands, or commercial property they desire to buy, or by effectively marketing his clients’ properties to sell their property for the most amount of money possible. His professional background embodies the ideal combination of construction, sales, negotiating, and contract drafting, which is essential to actualizing his clients’ goals and/or dreams. He does all of this with attention to detail, integrity, and success.

Since 1995, PCR Realty has helped buyers and sellers make their transactions as successful as possible. Using a consultative approach, PCR Realty approaches each experience as a unique opportunity for its clients. As a full-service real estate brokerage firm, PCR Realty provides leading-edge services for buyers & sellers.

When it comes to successfully navigating today’s complex real estate market, you need to work with someone who has the experience and commitment to see it done right. PCR Realty excels at matching buyers to sellers. From state-of-the-art marketing to an experienced broker, PCR Realty works diligently to far exceed your expectations. PCR Realty invites you to learn more.